business marketing articles

How Small Businesses are Preparing Their Marketing Strategies for a Recession
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How Small Businesses are Preparing Their Marketing Strategies for a Recession

Opinions expressed by Entrepreneur contributors are their own.All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to grow and scale. Preparing for a downhill period of time is like cross-country skiing. You have to be prepared to weather the storm. To help, I’ve combined their feedback with the marketing strategies we’re deploying in our company to be prepared for whatever the future may hold. There will not be…
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Upland Private Wealth Opts for Partnered Independence with Sanctuary Wealth
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Upland Private Wealth Opts for Partnered Independence with Sanctuary Wealth

Published: Oct. 14, 2022 at 9:20 AM CDT|Updated: 8 hours agoformer Edward Jones $170 million NextGen team is Sanctuary’s first in Nebraska INDIANAPOLIS, Oct. 14, 2022 /PRNewswire/ — Sanctuary Wealth, home to the next generation of elite advisors, further expands its network with the addition of Upland Private Wealth to the partnership. Formerly affiliated with Edward Jones and founded by Brandy ReichertCFP®the firm is based in Scottsbluff, Nebraskaand serves a base of clients in Nebraska and Montana. It is Sanctuary’s first partner in that state, and the second to join from Edward Jones.(PRNewsfoto/Sanctuary Wealth)(PRNewswire) “As we add another…
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ECI Software Solutions Names Seasoned Software Executive, Chip Coyle, as Chief Marketing Officer
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ECI Software Solutions Names Seasoned Software Executive, Chip Coyle, as Chief Marketing Officer

FORT WORTH, Texas–(BUSINESS WIRE)–ECI Software Solutions, a leader in cloud-based business management solutions, today announced that it has named former Blue Prism and Infor executive Chip Coyle as chief marketing officer. Coyle will be responsible for building on ECI’s global marketing and demand generation strategy, overseeing its execution across the Americas, EMEA and APAC and bringing ECI’s brand vision to life.Chip is a growth-oriented modern marketing executive recognized for building brands and leading high-performing teams within global software businesses. Prior to joining ECI, he spent two years as chief marketing officer for Blue Prism, leading global marketing for the…
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Bynd Cannasoft Enterprises Inc. Announces 9,500 Non-Brokered Private Placement Financing
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Bynd Cannasoft Enterprises Inc. Announces $649,500 Non-Brokered Private Placement Financing

VANCOUVER, British Columbia, Sept. 30, 2022 (GLOBE NEWSWIRE) — BYND Cannasoft Enterprises Inc. (NASDAQ: BCAAN) (CSE: BYND) (“BYND” or the “Company”) is pleased to announce that it has agreed to raise up to CAD$649,500 from certain investors by way of a non-brokered private placement. Specifically, the Company has agreed to issue up to 150,000 common shares at an issue price of $4.33 per share (the “Private Placement“). The Private Placement is scheduled to close prior to the end of October and is conditional upon receipt of all necessary regulatory approvals. As required by the investors, the proceeds from the Private…
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LePoidevin Marketing
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LePoidevin Marketing

Brookfield | Founded: 1997 Industry: Advertising Employees: 12 | Sales: $2.65 million (2022 projected) LePoidevin is a full-service business marketing firm serving companies in the animal health, medical diagnostics, professional tool, pest control, turf and…Brookfield | Founded: 1997 Industry: Advertising Employees: 12 | Sales: $2.65 million (2022 projected) LePoidevin is a full-service business marketing firm serving companies in the animal health, medical diagnostics, professional tool, pest control, turf and ornamental, packaging and material handling industries. Its clients are located throughout the US, Europe and the Pacific Rim. What factors have contributed the most to your growth in the past…
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Rainbow Orzo Salad – Eat Yourself Skinny
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Rainbow Orzo Salad – Eat Yourself Skinny

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd.…
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ECI Software Solutions Names Seasoned Software Executive, Chip Coyle, as Chief Marketing Officer
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9 Tips to Successfully Market Your Business

Opinions expressed by Entrepreneur contributors are their own.Great marketing is a long-term investment, but one that pays off in the end. It’s about building trust and sharing your values ​​with customers, so they feel like they’re part of something bigger than just buying your product or service. Here are some vital tips for successful marketing. 1. Understand your target market If you’re trying to market your business, you must know who you are targeting. The best way to do this is by creating a persona — a fictional person who represents the characteristics of your ideal customer. It should…
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Strawberry Balsamic Salad – Eat Yourself Skinny
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Strawberry Balsamic Salad – Eat Yourself Skinny

My favorite Strawberry Salad made with leafy greens, fresh strawberries, candied walnuts, and creamy goat cheese all tossed with a rich and tangy maple balsamic dressing!Oh how I love a good salad and this is one I hope you will add to your weekly meal rotation! There is just something so delicious about fresh, juicy strawberries and tangy balsamic vinegar, it’s like they were made for each other. While this salad is one of my favorites in the spring and summer months because it’s loaded with vibrant strawberries, this also makes a delicious fall salad thanks to all that…
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