business marketing companies

Business Marketing

Sarah Personette Resigns From Twitter

Twitter chief customer officer Sarah Personette said in a tweets last Thursday morning, in response to new owner Elon Musk’s tweet to advertisers that same day, that the company’s “continued commitment to brand safety for advertisers remains unchanged,” and she was looking forward to the future. As it turns out, that future didn’t last very long. Personette, Twitter’s main liaison to the advertising community, tweeted Tuesday morning that she resigned from the company last Friday, bringing more change to a C-suite that saw the firings of CEO Parag Agrawal, chief financial officer Ned Segal, legal, public policy and trust and…

by •28/02/2026

Business Marketing

How Marketing Teams Can Bridge The Revenue Impact Gap

Executive Chairman for Terminusthe true ABM platform for revenue growth.gettyWe’ve seen a serious upheaval in business-to-business marketing over the past few years—an evolution accelerated by changing market conditions, buying behaviors and data privacy regulations. Today, more people have the flexibility to work from anywhere. Rising inflation and a tumultuous economy have affected marketing teams who must squeeze every bit of value out of each marketing dollar. I’m finding that in-market buyers are hidden, and many customers don’t identify themselves until they decide to buy. It’s hard to connect the dots between a diversity of marketing channels, and many…

by •02/02/2026

Business Marketing

Must Know Digital Marketing Statistics to Guide For 2023 Planning

For those who are running a company online or are planning to promote some of the latest services and products in the competitive market, it is important to understand digital marketing trends and strategies to go ahead. In order to create a solid plan for the business, one needs to keep an eye on all the available options and then develop a future-proof strategy. Although one cannot be 100% sure about what will happen in the future; this arrangement may help business owners to access and understand possibilities. The recent pandemic attack was a big setback for many businesses across…

by •26/01/2026

Business Marketing

Upland Private Wealth Opts for Partnered Independence with Sanctuary Wealth

Published: Oct. 14, 2022 at 9:20 AM CDT|Updated: 8 hours agoformer Edward Jones $170 million NextGen team is Sanctuary’s first in Nebraska INDIANAPOLIS, Oct. 14, 2022 /PRNewswire/ — Sanctuary Wealth, home to the next generation of elite advisors, further expands its network with the addition of Upland Private Wealth to the partnership. Formerly affiliated with Edward Jones and founded by Brandy ReichertCFP®the firm is based in Scottsbluff, Nebraskaand serves a base of clients in Nebraska and Montana. It is Sanctuary’s first partner in that state, and the second to join from Edward Jones.(PRNewsfoto/Sanctuary Wealth)(PRNewswire) “As we add another…

by •03/12/2025

Business Marketing

Frankenstein Rice Krispie Treats – Eat Yourself Skinny

Delicious, melt-in-your-mouth spooky Frankenstein Rice Krispie Treats made healthier with creamy peanut butter, honey and vanilla easily made in just 15 minutes! The perfect treat for Halloween that your kids will love!We grew up making rice krispie treats as kids, you know the ones with gooey marshmallows and melted butter, but you will seriously LOVE these healthier Frankenstein rice krispie treats! We are swapping out the marshmallows for creamy peanut butter, honey and vanilla for some sweetness, then making them festive by adding green food coloring and fun candy eyeballs. These monster treats make the perfect addition to your…

by •24/11/2025

Business Marketing

Your Business’ Guide To TikTok Marketing

Most people may still believe that the TikTok audience is made up of 20-somethings and younger. … [+] (Photo by Mario Tama/Getty Images) Getty Images If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think. It’s not just 20- to 30-second videos of kids dancing, dogs doing tricks and influencers showing off the latest fashions. It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. Most of you reading may still believe that the TikTok audience…

by •09/09/2025

Business Marketing

Pontera Appoints Nicole Zheng as Chief Marketing Officer

NEW YORK–(BUSINESS WIRE)–Ponteraa financial technology company dedicated to helping individuals reach a better retirement, today announced that it has been appointed accomplished marketing leader and business operator Nicole Zheng as Chief Marketing Officer (CMO). As the Company’s first CMO, Zheng will further develop and execute the go-to-market strategy for Pontera’s software platform, which enables financial advisors to securely monitor and trade retirement accounts. Her initial key initiatives include recruiting top-notch talent and implementing scalable marketing programs to deliver resources to advisors so they can grow their AUM and produce better financial outcomes for clients on the Pontera platform.Zheng brings…

by •07/05/202329/12/2022

Business Marketing

Nyakio Grieco Talks Her 20-Year Beauty Career, The Secret To Venture Capital Funding And More!

Nyakio Grieco is a woman who consistently beats the odds. With three beauty brands under her belt and a career that spans over twenty years, there isn’t a battle that Grieco hasn’t encountered, and successfully overcome. Grieco entered the beauty industry with her own signature line, Nyakio. She cofounded Thirteen Lune, a beauty e-commerce space offering BIPOC-founded brands. She launched Relevant: Your Skin Seen, which has made waves with its debut, multi-use product, the One & Done Everyday Cream. Because of her unwavering dedication to inclusivity and equity, Thirteen Lune is slated to replace Sephora as the shop-in-shop experience in…

by Wirya•22/03/202329/12/2022