business marketing examples

How Small Businesses are Preparing Their Marketing Strategies for a Recession
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How Small Businesses are Preparing Their Marketing Strategies for a Recession

Opinions expressed by Entrepreneur contributors are their own.All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to grow and scale. Preparing for a downhill period of time is like cross-country skiing. You have to be prepared to weather the storm. To help, I’ve combined their feedback with the marketing strategies we’re deploying in our company to be prepared for whatever the future may hold. There will not be…
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The changing economy and small business marketing
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The changing economy and small business marketing

October comes whipping right along on the calendar. It seems like the languid summer days conclude and October launches like a speed racer toward the holidays and new year full of blowing leaves, shorter days and a feeling of imminent conclusion in the air. This year has been no different. There is one new texture that is coloring small business marketing this year that we have not seen in some time. That texture is economic uncertainty.Some of my clients are just overwhelmed with demand for their products and services. Other clients are starting to show signs of worry about…
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Teasia Cooks, senior setter, McCallum
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Teasia Cooks, senior setter, McCallum

What has been your favorite volleyball memory at McCallum? My high school favorite memory was picture day. Before we took our lights-out picture, we all made a TikTok video. It was very fun and a good bonding moment for everybody. Does this season feel different because you’re a senior? For me, it kind of feels the same. I’d say that the only difference is that I feel like it’s going by way too fast. Have you learned any lessons from volleyball that you apply to daily life? Yes, I have learned to communicate with people more, and I feel as…
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Frankenstein Rice Krispie Treats – Eat Yourself Skinny
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Frankenstein Rice Krispie Treats – Eat Yourself Skinny

Delicious, melt-in-your-mouth spooky Frankenstein Rice Krispie Treats made healthier with creamy peanut butter, honey and vanilla easily made in just 15 minutes! The perfect treat for Halloween that your kids will love!We grew up making rice krispie treats as kids, you know the ones with gooey marshmallows and melted butter, but you will seriously LOVE these healthier Frankenstein rice krispie treats! We are swapping out the marshmallows for creamy peanut butter, honey and vanilla for some sweetness, then making them festive by adding green food coloring and fun candy eyeballs. These monster treats make the perfect addition to your…
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Brave Bison’s ‘radically Different’ Marketing Company: Just Don’t Call It An Agency
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Brave Bison’s ‘radically Different’ Marketing Company: Just Don’t Call It An Agency

The Drum sits down with Oli Green, chairman and chief exec at media company Brave Bison to talk big ambitions, the “fragmented ecosystem” of modern marketing – and why his company is not an agency.Theo and Oli Green of Brave Bison talk results, ambitions, and (not) being an agency / Image courtesy of Brave BisonSocial and digital media company Brave Bison was founded as Rightsster by entrepreneur Charlie Muirhead back in 2011, and first went public with an IPO in 2013. After renaming (as Brave Bison) in 2016, the company went through another evolution when brothers Oli and…
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5 reasons why marketing is the backbone of a successful business
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5 reasons why marketing is the backbone of a successful business

Those who aren’t adequately familiar with the startup or business ecosystem often believe that entrepreneurs are just people who don’t want to work on scheduled hours or intend to earn quick money. However, Contrary to popular belief, leading a successful business requires great exertion, sacrifice and effort. Every year the business ecosystem is getting more challenging with more and more new companies entering the market. But recently, it seems the market has gotten infinitely more competitive. Most businesses today are contesting against 29 counterparts to attract customers. This stat might seem exhilarating if you are on the other side of…
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6 ways technology is making large warehouses a thing of the past
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6 ways technology is making large warehouses a thing of the past

Warehouses are the pulsating heart of the logistics sector, and over the past years, they have become vital links in the global distribution network. As international supply chain technology evolves, so does the role of today’s warehouses. In particular, new technologies to streamline logistics operations reduce the need for large warehouses. In the sections below, you’ll find out more about how the warehousing sector is evolving thanks to emerging and disruptive technologies. Tailored warehouse management software can more accurately manage inventory image: Computer The global warehousing and storage market will grow to a whopping international value of $447.96 billion in…
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Maple Balsamic and Herb Chicken
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Maple Balsamic and Herb Chicken

Moist and juicy chicken breasts marinated in a rich maple balsamic herb glaze, seasoned with fresh herbs, and grilled to perfection for a healthy weeknight meal!We love chicken in our house so I am all about sharing easy chicken recipes! This maple balsamic herb chicken is juicy, incredibly flavorful and makes the perfect healthy weeknight meal! This chicken is also great for meal prep and I love using the leftovers to throw on a salad or over brown rice for simple lunches. This marinade is absolutely delicious made with a mixture of rich balsamic vinegar, a little olive oil,…
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