Executive Chairman for Terminusthe true ABM platform for revenue growth.gettyWe’ve seen a serious upheaval in business-to-business marketing over the past few years—an evolution accelerated by changing market conditions, buying behaviors and data privacy regulations. Today, more people have the flexibility to work from anywhere. Rising inflation and a tumultuous economy have affected marketing teams who must squeeze every bit of value out of each marketing dollar.
I’m finding that in-market buyers are hidden, and many customers don’t identify themselves until they decide to buy. It’s hard to connect the dots between a diversity of marketing channels, and many…
business in marketing
The changing economy and small business marketing
October comes whipping right along on the calendar.
It seems like the languid summer days conclude and October launches like a speed racer toward the holidays and new year full of blowing leaves, shorter days and a feeling of imminent conclusion in the air.
This year has been no different. There is one new texture that is coloring small business marketing this year that we have not seen in some time. That texture is economic uncertainty.Some of my clients are just overwhelmed with demand for their products and services. Other clients are starting to show signs of worry about…
Halloween Charcuterie Board – Eat Yourself Skinny
Build the spookiest Halloween Charcuterie Board perfect for your next party! Filled with an assortment of your favorite cheeses, meats, crackers, fresh fruits, nuts and other fun ghoulish treats!Oh how I love this time of year and I had so much fun making this festive Halloween charcuterie board! Whether you are throwing a party or just entertaining a small gathering at home, this spooky spread is sure to be a hit with everyone! A delicious sweet and savory combo of your favorite cheeses, meats, crackers, fresh fruit, nuts and other fun additions. Add spooky decorations and you have the…
Creamy Butternut Squash Mac and Cheese
This One Pot Butternut Squash Mac and Cheese is rich, extra creamy, and loaded with so much incredible flavor! Easily made in just 30 minutes for a cozy weeknight dinner the whole family will love!It doesn’t get much better than rich and creamy macaroni and cheese on a cozy fall day, but did you know this dish is loaded with a whole pound of butternut squash?! Not only does butternut squash add such a delicious flavor to this mac and cheese, but it gives this dish such a beautiful golden color and makes the sauce extra silky smooth and…
Brussels Sprout and Brown Rice Salad
Easy and flavorful sautéed Brussels Sprout and Brown Rice Salad that makes the perfect side dish loaded with garlic, bright lemon flavor and crunchy walnuts!This recipe is my take on brussels sprouts, but make it a salad! This dish is garlicky, lemony and the warm fluffy rice tastes amazing with the tender brussels sprout leaves and crunchy walnuts. I am well aware that not everyone is a fan of brussels sprouts (haters where are you??), but I actually find this dish to be a little more palatable for those who don’t really love brussels when the leaves are separated…
Rainbow Orzo Salad – Eat Yourself Skinny
This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd.…
Nyakio Grieco Talks Her 20-Year Beauty Career, The Secret To Venture Capital Funding And More!
Nyakio Grieco is a woman who consistently beats the odds. With three beauty brands under her belt and a career that spans over twenty years, there isn’t a battle that Grieco hasn’t encountered, and successfully overcome.
Grieco entered the beauty industry with her own signature line, Nyakio. She cofounded Thirteen Lune, a beauty e-commerce space offering BIPOC-founded brands. She launched Relevant: Your Skin Seen, which has made waves with its debut, multi-use product, the One & Done Everyday Cream. Because of her unwavering dedication to inclusivity and equity, Thirteen Lune is slated to replace Sephora as the shop-in-shop experience in…
Creamy Cauliflower Soup – Eat Yourself Skinny
Creamy Cauliflower Soup topped with delicious homemade seasoned croutons, loaded with fresh vegetables, and makes the perfect cozy comfort meal that can easily be made in just 30 minutes!Is there anything better than a warm, cozy soup on a chilly winter day? Well, this creamy cauliflower soup is loaded with fresh vegetables, packed with tons of flavor and is so silky smooth that it really hits the spot when craving a comforting meal. If you aren’t watching your carbs, try topping this soup with my delicious homemade seasoned croutons made with rustic whole grain bread that just perfectly soaks…