Brokers find success with premium finance options
UK insurance brokers are experiencing a soft market, which creates increased competition, downward pressure on premiums and heightened customer scrutiny.
This environment makes it challenging for brokers to deliver value to their customers.
Strong partnerships, data-led insight, and broker capability are key to sustainable growth in such a market.
Supporting Broker Growth
Close Brothers Premium Finance supports broker growth through its broker-focused model.
The company’s success is directly aligned with the success of its broker partners.
This commitment enables Close Brothers to work in genuine partnership with brokers, building long-lasting relationships based on trust and transparency.
By focusing solely on the broker market, Close Brothers is able to invest, innovate, and prioritize service in a way that is tailored to the unique needs of brokers, allowing for a deeper understanding of the challenges they face in a soft market.
Insight and Capability
Insight plays a significant role in providing resilience and enabling growth for brokers.
Close Brothers invests in data-led insight to help brokers better understand performance and identify opportunities.
The company’s Focus360 tool gives brokers a clear view of how premium finance performs across their book.
This tool helps brokers identify growth opportunities and strengthen customer conversations.
Related: Lycetts boosts tech investment in softening market
Focus360 provides a detailed analysis of customer behaviour, including penetration and persistency, affordability, and payment trends, allowing brokers to make informed decisions and develop targeted strategies to improve outcomes.
Training and Initiatives
Close Brothers also invests in a broker training programme to support advisers at every stage of their journey.
The training covers regulatory considerations, customer transparency, and practical guidance on positioning premium finance effectively.
By providing brokers with the knowledge, skills, and support they need to succeed, Close Brothers is helping to build a more resilient and sustainable broker community, better equipped to handle the challenges of a soft market.
As Colin Wallace, commercial director at Close Brothers Premium Finance, explains, the company’s focus on brokers means it can invest fully in the relationships, capabilities, and insight that support long-term growth.
In a soft market, having partners who are consistent, clear, and genuinely aligned to broker interests makes a real difference.
Close Brothers’ commitment to brokers doesn’t change with the market cycle, and the company believes brokers can emerge stronger from a soft market by staying focused on partnership, insight, and long-term value.
The company’s approach is centered on building strong, long-term relationships with brokers, providing them with the tools, support, and expertise they need to succeed, and working together to drive sustainable growth and profitability.
By combining a broker-focused model, data-led insight, and meaningful training investment, Close Brothers Premium Finance remains committed to helping brokers grow sustainably, even in the most challenging market conditions.
For further details, visit www.closebrotherspf.com. This is a paid-for advertising feature.
