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(Bloomberg) — This crypto winter is still blowing cold and it’s not clear when or if a so-called spring will arrive.
The losses have affected the entire cryptocurrency ecosystem, from hedge funds, to lenders, to countless individual retail investors. By most calculations, $2 trillion worth of value has been wiped out.
Before the big chill, the estimated total market value of crypto assets worldwide stood around $3 trillion in November 2021. That’s a sizable chunk. But how is market…
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Opinions expressed by Entrepreneur contributors are their own.
Great marketing is a long-term investment, but one that pays off in the end. It’s about building trust and sharing your values with customers, so they feel like they’re part of something bigger than just buying your product or service. Here are some vital tips for successful marketing.
1. Understand your target market
If you’re trying to market your business, you must know who you are targeting. The best way to do this is by creating a persona — a fictional person who represents the characteristics of your ideal customer. It should…
E-commerce businesses team up with marketing firms based on experience and marketing strategy. There are, however, times when the business and firm have strategic differences such as ignoring your customer base or making promises on key performance indicators (KPIs). This can raise some red flags for businesses that hire these firms for their brand and market, specifically.
The differences may not be clear enough to identify at first glance. Below, eight Forbes Communications Council members share the red flags to look for when collaborating with a marketing firm for your brand.
Forbes Communications Council members discuss the red flags to…
This Maple Balsamic Herb Dressing is fresh, tangy and made in just minutes with only 5 simple ingredients! Perfect for salads, veggies, marinades, and more!
Balsamic dressings are my go-to dressings for salads whether I’m out at a restaurant or at home and THIS recipe is a keeper! This maple balsamic herb dressing is rich, tangy and tastes amazing drizzled on salads, grilled veggies, as a marinade for chicken, fish or steak, and so much more. It’s also easily made right in your blender in less than 5 minutes so you can easily whip this dressing up any time you’re…
Jaqui LaneBusiness book self-publishing and marketing expert.
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With self-publishing making significant progress over the past decade, aspiring business book writers often look to writing coaches, book sales experts, programs and platforms to learn how to make their books accessible and visible and secure more sales. What’s often missing, however, is an understanding of how to market and sell their book in the most cost- and time-effective way possible. As a result, most self-published authors don’t sell many copies. According to Words Rated, while 300 million self-published books are sold a year, the average book only sells 250 copies.
But,…
Jen Root is the Principal at The Root Effect, a strategic growth agency focused on sustainability and brand marketing strategy.
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Sustainability has become more common in everyday business practices, with many businesses shifting toward sustainable practices in recent years.
From my observations, the majority of these shifts have been geared toward climate action, which is good news because the combined land and ocean temperature has risen an average of 0.14 degrees Fahrenheit every decade since 1880 and more than twice that rate since 1981, according to the Annual 2021 Global Climate Report by the National Oceanic and Atmospheric Administration.…
In a few years, direct flights lasting 20 hours will possibly be a reality. On such occasions, we wonder how we could keep ourselves as healthy and fit as possible on a very long air journey.
The announcement by various airlines that from 2025 they will be able to offer direct flights from Australia to the US and Europe has opened a new debate about how much the human body can withstand in the air – mentally and physically.
In particular, the non-stop flights will last 20 hours and will concern the trips from Sydney to New York and London.…
Opinions expressed by entrepreneur contributors are their own.
When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the titan for finding leads for B2B marketing. After all, it’s a melting pot of all things business – from tech leaders, emerging startups and solution seekers to networking with industry giants.
Twitter is an entirely different beast. For one, it displayed a significant growth plateau in 2014, leading to analyst downgrades and…