small business marketing

Bird’s Nest Carrot Cake Cupcakes
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Bird’s Nest Carrot Cake Cupcakes

Celebrate Easter with these festive Bird’s Nest Carrot Cake Cupcakes that are super moist, naturally sweetened with maple syrup and applesauce, all topped with a cream cheese frosting, toasted coconut and chocolate candies! Easter is right around the corner and these carrot cake cupcakes make the perfect festive treat! The cutest little desserts that are not only delicious, but make such a great addition to your holiday table. These carrot cake cupcakes are made healthier with whole wheat pastry flour, shredded carrots, coconut oil in place of butter and naturally sweetened with maple syrup and applesauce. The cupcakes are topped…
by Wirya•
Nyakio Grieco Talks Her 20-Year Beauty Career, The Secret To Venture Capital Funding And More!
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Nyakio Grieco Talks Her 20-Year Beauty Career, The Secret To Venture Capital Funding And More!

Nyakio Grieco is a woman who consistently beats the odds. With three beauty brands under her belt and a career that spans over twenty years, there isn’t a battle that Grieco hasn’t encountered, and successfully overcome. Grieco entered the beauty industry with her own signature line, Nyakio. She cofounded Thirteen Lune, a beauty e-commerce space offering BIPOC-founded brands. She launched Relevant: Your Skin Seen, which has made waves with its debut, multi-use product, the One & Done Everyday Cream. Because of her unwavering dedication to inclusivity and equity, Thirteen Lune is slated to replace Sephora as the shop-in-shop experience in…
by Wirya•
Eight Red Flags E-Commerce Businesses Should Look For When Partnering With A Marketing Firm
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Eight Red Flags E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

E-commerce businesses team up with marketing firms based on experience and marketing strategy. There are, however, times when the business and firm have strategic differences such as ignoring your customer base or making promises on key performance indicators (KPIs). This can raise some red flags for businesses that hire these firms for their brand and market, specifically. The differences may not be clear enough to identify at first glance. Below, eight Forbes Communications Council members share the red flags to look for when collaborating with a marketing firm for your brand. Forbes Communications Council members discuss the red flags to…
by Wirya•
How To Overcome Jet Lag
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How To Overcome Jet Lag

Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation. Why do we get jet lag? Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It…
by Wirya•
Creamy Cauliflower Soup – Eat Yourself Skinny
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Creamy Cauliflower Soup – Eat Yourself Skinny

Creamy Cauliflower Soup topped with delicious homemade seasoned croutons, loaded with fresh vegetables, and makes the perfect cozy comfort meal that can easily be made in just 30 minutes! Is there anything better than a warm, cozy soup on a chilly winter day? Well, this creamy cauliflower soup is loaded with fresh vegetables, packed with tons of flavor and is so silky smooth that it really hits the spot when craving a comforting meal. If you aren’t watching your carbs, try topping this soup with my delicious homemade seasoned croutons made with rustic whole grain bread that just perfectly soaks…
by Wirya•
Strawberry Balsamic Salad – Eat Yourself Skinny
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Strawberry Balsamic Salad – Eat Yourself Skinny

My favorite Strawberry Salad made with leafy greens, fresh strawberries, candied walnuts, and creamy goat cheese all tossed with a rich and tangy maple balsamic dressing! Oh how I love a good salad and this is one I hope you will add to your weekly meal rotation! There is just something so delicious about fresh, juicy strawberries and tangy balsamic vinegar, it’s like they were made for each other. While this salad is one of my favorites in the spring and summer months because it’s loaded with vibrant strawberries, this also makes a delicious fall salad thanks to all that…
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Fundraiser by Paul Kitchen : Small Business Marketing Cards
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Fundraiser by Paul Kitchen : Small Business Marketing Cards

Hi, I’m Paul Kitchen, a Fellow of the Chartered Institute of Marketing and owner of my own small business: Proper Marketing Ltd in Milton Keynes. I’ve created a pack of 52 standard playing cards, each printed with a tried and tested marketing activity on the back that any business can carry out. These physical cards sit on a supplied clear stand on your desk, where you would pick a card, every week, and do what the card says, and all of a sudden, you will be doing your own marketing incredibly well. I’m hoping to give these cards away to…
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Greenwashing And Sustainability In Business Marketing And Communications
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Greenwashing And Sustainability In Business Marketing And Communications

Jen Root is the Principal at The Root Effect, a strategic growth agency focused on sustainability and brand marketing strategy. getty Sustainability has become more common in everyday business practices, with many businesses shifting toward sustainable practices in recent years. From my observations, the majority of these shifts have been geared toward climate action, which is good news because the combined land and ocean temperature has risen an average of 0.14 degrees Fahrenheit every decade since 1880 and more than twice that rate since 1981, according to the Annual 2021 Global Climate Report by the National Oceanic and Atmospheric Administration.…
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