In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors and startup founders at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect early-stage food and beverage brands.
AUSTIN, TEXAS — Limited-time offerings, brand collaborations and compelling packaging design are all effective ways to build brand awareness, said Paul Voge, co-founder of Aura Bora, a San Francisco-based beverage startup.
A few months prior to the pandemic, he and his wife, Madeleine, launched Aura Bora, a line of sparkling water flavored with herbs, fruits and flowers and featuring whimsical…
Tag: what is business marketing
Quick and flavorful Ground Turkey and Green Bean Stir Fry easily made in under 20 minutes all in one pan! Lean ground turkey with crisp green beans all tossed together in the most delicious Asian-inspired sauce that’s better than take-out!
I love an easy weeknight dish and trust me, this is way better than take-out! This Asian ground turkey and green bean stir fry is a recipe that we literally make on a weekly basis because of how quick it all comes together. Lean ground turkey with crisp green beans all tossed together with garlic, onions and the most delicious…
When Billboard’s most recent report on top music business schools was published in late April 2020, we optimistically wrote that colleges and universities were “preparing to reopen” that fall.
Remote learning, of course, continued throughout the past year due to the persistence of COVID-19 and its variants. So like many students, this report took a “gap year” in 2021, awaiting the return of in-person classes, internships and encounters that fuel the finest educational experiences.
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The job market is constantly evolving, and one trend that’s on the rise is salary transparency.
According to a recent survey by LinkedIn, 91% of US-based respondents said that seeing a salary range in a job post would impact their decision to apply.
The survey found that salary ranges were almost as important as the role’s responsibilities in determining a candidate’s decision to apply.
82% of respondents in another LinkedIn survey said that seeing a salary range in a job description would give them a more favorable impression of a company.
2023 is shaping up to be a big year…
Are you feeling stressed? Are you facing a difficult time at work or at home? Is your mind constantly thinking negative or multiple thoughts at once? Have you heard of meditation but haven’t tried it yet, or aren’t sure how to get started?
This 10 minute meditation can clear your mind, reduce stress and help you feel more in control – and you don’t have to be alone at home to try it!
You will really only need the ability to focus on the present moment, noticing when you are distracted by other thoughts.
Meditation using sound
One of the…
Waldo Library on a fall day.
Western Herald File Photo
Western Michigan University seniors Erin Rogers and Trenton Sands were awarded second place at the national State Farm Marketing and Sales Competition. This is the tenth consecutive year that WMU has participated.
The competition was composed of three categories that teams of two undergraduate students representing 12 universities across the country competed in, including an auto sales roleplay, a life insurance roleplay, and a marketing presentation.
Rogers took first place and a winning prize of $3,000 in the life insurance roleplay, which was an individual event. The team tackled the…
Opinions expressed by Entrepreneur contributors are their own.
All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to grow and scale. Preparing for a downhill period of time is like cross-country skiing. You have to be prepared to weather the storm. To help, I’ve combined their feedback with the marketing strategies we’re deploying in our company to be prepared for whatever the future may hold.
There will not be…