Business Marketing

Pontera Appoints Nicole Zheng as Chief Marketing Officer
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Pontera Appoints Nicole Zheng as Chief Marketing Officer

NEW YORK–(BUSINESS WIRE)–Ponteraa financial technology company dedicated to helping individuals reach a better retirement, today announced that it has been appointed accomplished marketing leader and business operator Nicole Zheng as Chief Marketing Officer (CMO). As the Company’s first CMO, Zheng will further develop and execute the go-to-market strategy for Pontera’s software platform, which enables financial advisors to securely monitor and trade retirement accounts. Her initial key initiatives include recruiting top-notch talent and implementing scalable marketing programs to deliver resources to advisors so they can grow their AUM and produce better financial outcomes for clients on the Pontera platform. Zheng brings…
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Learn to set up the simplest promoting and advertising strategies for what you might be selling
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Learn to set up the simplest promoting and advertising strategies for what you might be selling

In promoting and advertising, there’s only one issue that’s inevitable: change. As a result of the world turns into rising digital, shopper behaviors are repeatedly evolving. In case your promoting and advertising wouldn’t evolve collectively together with your purchaser journey, chances are you’ll merely get left inside the mud. Whereas it’s important to keep up up with commerce developments, implementing new strategies will randomly set you up for failure. Just because a way labored correctly for one agency doesn’t indicate it’s the appropriate method for yours. It is likely to be, nevertheless you could have to critically think about new…
by Wirya•
Reddit Hires Former Meta Exec as It Continues to Woo Marketers
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Reddit Hires Former Meta Exec as It Continues to Woo Marketers

Reddit has hired former Meta exec Jim Squires in a newly created role of evp of business marketing and growth, the latest move in the platform’s charm offensive toward the marketing community, Adweek can exclusively report. With the appointment of Squires, Reddit will be uniting the product marketing team, responsible for listening to marketers’ needs and working with the engineers to create new ad products, and the business marketing team, which handles outbound efforts, previously two separate departments. Squires, who worked at Meta for 13 years and helped bring advertising to Facebook’s newsfeed and Instagram, will be charged with expanding…
by Wirya•
9 Tips to Successfully Market Your Business
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9 Tips to Successfully Market Your Business

Opinions expressed by Entrepreneur contributors are their own. Great marketing is a long-term investment, but one that pays off in the end. It’s about building trust and sharing your values ​​with customers, so they feel like they’re part of something bigger than just buying your product or service. Here are some vital tips for successful marketing. 1. Understand your target market If you’re trying to market your business, you must know who you are targeting. The best way to do this is by creating a persona — a fictional person who represents the characteristics of your ideal customer. It should…
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Bird’s Nest Carrot Cake Cupcakes
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Bird’s Nest Carrot Cake Cupcakes

Celebrate Easter with these festive Bird’s Nest Carrot Cake Cupcakes that are super moist, naturally sweetened with maple syrup and applesauce, all topped with a cream cheese frosting, toasted coconut and chocolate candies! Easter is right around the corner and these carrot cake cupcakes make the perfect festive treat! The cutest little desserts that are not only delicious, but make such a great addition to your holiday table. These carrot cake cupcakes are made healthier with whole wheat pastry flour, shredded carrots, coconut oil in place of butter and naturally sweetened with maple syrup and applesauce. The cupcakes are topped…
by Wirya•
Twitter will kick nonpaying users out of its main feed
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Twitter will kick nonpaying users out of its main feed

Twitter will soon display only tweets from Twitter Blue members in the algorithmically curated “For You” feed that users see by default, CEO Elon Musk has announced. The change will take effect from April 15—two weeks after Twitter is due to start removing the “legacy” blue checks from users who are merely notable and haven’t agreed to pony up $8 a month for Twitter Blue. In other words, the next few weeks will see Twitter become a much more stratified service. It was already the case that Twitter Blue subscribers could post longer tweets than regular users, but now they…
by Wirya•
Verizon Enterprise boosts product and promoting groups with 2 new administration appointments
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Verizon Enterprise boosts product and promoting groups with 2 new administration appointments

Verizon Enterprise on Monday launched the appointment of Debika Bhattacharya to the place of chief product officer, Verizon Enterprise, and Iris Meijer to the place of senior vice chairman of enterprise promoting and earnings operations, Verizon Enterprise. Every leaders cite purchaser centricity as a major priority for his or her new posts. “It’s thrilling to deal with accountability for the Verizon Enterprise product portfolio at a time when 5G is making even primarily probably the most data-intensive features potential all through mobile networks,” Bhattacharya talked about in a press launch. “I’ve two guiding goals for this thrilling new downside: optimizing…
by Wirya•
How e-commerce supply has turn into a necessary part of enterprise promoting and advertising and marketing
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How e-commerce supply has turn into a necessary part of enterprise promoting and advertising and marketing

Any on-line enterprise that needs to attain success at selling merchandise on-line, should have a sturdy e-commerce supply plan as part of their enterprise promoting and advertising and marketing. With out one and by not using an setting pleasant supply agency, you presumably will be missing out and are liable to disappointing your prospects ensuing from an absence of service. With experience creating, most prospects on-line anticipate each enterprise to have the power to ship the next day, arrive in a single piece and to not be charged fairly a bit for it. So how has e-commerce supply turn into…
by Wirya•