business marketing definition

14 Ways To Prepare For The Future Of Video Marketing
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14 Ways To Prepare For The Future Of Video Marketing

Regardless of the medium or the age of the audience, telling a story is one of the fastest ways to intrigue, inform and influence people. And, as has been proven time and again, video content is the best way to capture and retain the attention of today’s audiences. Digital video is already ubiquitous across the Web and is easily consumers’ favorite form of online content, which makes it a powerful storytelling tool for marketers. What comes next? From the explosive growth of social media platforms that rely on short, user-generated videos to a boom in AI-assisted scriptwriting, the future looks…
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How Twitter serves as the town hall of crypto
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How Twitter serves as the town hall of crypto

Twitter is different for crypto than it is for other areas of interest. To a certain extent, the discussion of the industry on Twitter isn’t about the industry — it is the industry. Why it matters: Twitter is (for now) indispensable to following blockchain technology. What might look to outsiders like idle badgering and joking, is in fact the process of people forming allegiances and making deals.Crypto Twitter is the discourse layer running on top of all the various blockchains, where people collectively decide what is and isn’t important from one moment to the next.Zoom out: If you…
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Slow Cooker Butternut Squash and Farro Chili
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Slow Cooker Butternut Squash and Farro Chili

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!Is there anything better than a simmering pot of warm, hearty chili to satisfy your hunger on a lazy fall weekend?? No. I didn’t think so. It truly is my favorite thing during the colder months – especially THIS recipe for slow cooker butternut squash and farro chili! You guys, the flavors in this chili are incredible and my kitchen smelled absolutely amazing all day…
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Sisense Inc. Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report
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Sisense Inc. Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Article content Sisense enable joint customers to build end-to-end solutions on Snowflake’s Data Cloud that delivers insights embedded into products, business workflows and productivity tools, used by knowledge workers every day, helping them find answers, and for business leaders – gain the necessary knowledge to take actions in a matter of minutes NEW YORK — Sisense Inc. today announced that it has been recognized as a One to Watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud…
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Taking grain marketing to the next level
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Taking grain marketing to the next level

When it comes to marketing, Canadian farmers won’t forget 2021 anytime soon. High commodity prices early in the year motivated most farmers to price a portion of their grain. After all, this was what typical marketing strategies said to do. But as prices continued to rally, the desire to capture the high also continued and many contracted more of their crop. When the summer season brought heat and drought to Western Canada, poor yields meant many were unable to deliver on their contracts and had to buy themselves out at high prices. That outcome stung the entire industry. In some…
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Taking grain marketing to the next level
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5 reasons why marketing is the backbone of a successful business

Those who aren’t adequately familiar with the startup or business ecosystem often believe that entrepreneurs are just people who don’t want to work on scheduled hours or intend to earn quick money. However, Contrary to popular belief, leading a successful business requires great exertion, sacrifice and effort. Every year the business ecosystem is getting more challenging with more and more new companies entering the market. But recently, it seems the market has gotten infinitely more competitive. Most businesses today are contesting against 29 counterparts to attract customers. This stat might seem exhilarating if you are on the other side of…
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SKU View: Marketing on a shoestring budget
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SKU View: Marketing on a shoestring budget

In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors and startup founders at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect early-stage food and beverage brands. AUSTIN, TEXAS — Limited-time offerings, brand collaborations and compelling packaging design are all effective ways to build brand awareness, said Paul Voge, co-founder of Aura Bora, a San Francisco-based beverage startup. A few months prior to the pandemic, he and his wife, Madeleine, launched Aura Bora, a line of sparkling water flavored with herbs, fruits and flowers and featuring whimsical…
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Asian Ground Turkey and Green Bean Stir Fry
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Asian Ground Turkey and Green Bean Stir Fry

Quick and flavorful Ground Turkey and Green Bean Stir Fry easily made in under 20 minutes all in one pan! Lean ground turkey with crisp green beans all tossed together in the most delicious Asian-inspired sauce that’s better than take-out!I love an easy weeknight dish and trust me, this is way better than take-out! This Asian ground turkey and green bean stir fry is a recipe that we literally make on a weekly basis because of how quick it all comes together. Lean ground turkey with crisp green beans all tossed together with garlic, onions and the most delicious…
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