Jen Root is the Principal at The Root Effect, a strategic growth agency focused on sustainability and brand marketing strategy.gettySustainability has become more common in everyday business practices, with many businesses shifting toward sustainable practices in recent years.
From my observations, the majority of these shifts have been geared toward climate action, which is good news because the combined land and ocean temperature has risen an average of 0.14 degrees Fahrenheit every decade since 1880 and more than twice that rate since 1981, according to the Annual 2021 Global Climate Report by the National Oceanic and Atmospheric Administration.…
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A quick rundown on what NFTs are and how they work
To comprehend what is behind the headlines, such as the individual who paid 260,000 euros for the painting of a rock, you need to know what NFTs are and why they are so interesting to millions worldwide.
In this article, we’re going to talk about NFTs concept, and explain their basics in a simple manner so that everyone can get the idea behind how they operate.
Therefore, to keep the explanation as straightforward as possible, we will try to avoid getting too technical.
Since understanding non-fungible products is essential for comprehending NFTs, we will start by explaining what they are.…
Gifts for people who love the great outdoors | Lifestyle
Certain people feel right at home in the great outdoors. With the sun on their faces and the wind in their hair, rock scramblers and kayaking buffs simply can’t get enough of being outside in the elements. Outdoor enthusiasts need reliable gear to make their experiences that much more enjoyable. Brandon Gaille Small Business & Marketing Advice reports that $230.6 billion was spent worldwide on sportswear and outdoor apparel in 2021. However, there’s always room to improve on adventures large and small, and holiday shoppers can keep these items in mind as they look for items for their favorite nature…
American Express and TikTok Team Up to Launch the Shop Small Accelerator
This year, to further support small businesses during the holiday shopping season, American Express has announced a partnership with TikTok to launch the #ShopSmall Accelerator. The new program is designed to help small business owners reach the next generation of shoppers on Small Business Saturday, with the campaign set to run throughout the holiday shopping season.
For American Express, the partnership with TikTok builds on the ongoing support the company provides to small businesses year-round. The company has shared its goal of driving $100 billion in consumer spending to small businesses from 2021 through 2025.
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