Tag: what are the four basic marketing strategies?

SKU View: Marketing on a shoestring budget
20
Sep

SKU View: Marketing on a shoestring budget
Business Marketing
In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors and startup founders at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect early-stage food and beverage brands. AUSTIN, TEXAS — Limited-time offerings, brand collaborations and compelling packaging design are all effective ways to build brand awareness, said Paul Voge, co-founder of Aura Bora, a San Francisco-based beverage startup. A few months prior to the pandemic, he and his wife, Madeleine, launched Aura Bora, a line of sparkling water flavored with herbs, fruits and flowers and featuring whimsical…
SKU View: Marketing on a shoestring budget
6
Sep

LePoidevin Marketing
Business Marketing
Brookfield | Founded: 1997 Industry: Advertising Employees: 12 | Sales: $2.65 million (2022 projected) LePoidevin is a full-service business marketing firm serving companies in the animal health, medical diagnostics, professional tool, pest control, turf and… Brookfield | Founded: 1997 Industry: Advertising Employees: 12 | Sales: $2.65 million (2022 projected) LePoidevin is a full-service business marketing firm serving companies in the animal health, medical diagnostics, professional tool, pest control, turf and ornamental, packaging and material handling industries. Its clients are located throughout the US, Europe and the Pacific Rim. What factors have contributed the most to your growth in the past…
Insider Sell: Executive Chair – GuruFocus.com
9
Jul

Insider Sell: Executive Chair – GuruFocus.com
akit
Business Marketing
On July 6, 2023, Jonathan Oringer, the Executive Chairman and 10% owner of Shutterstock Inc (SSTK, Financial), sold 44,535 shares of the company. This move is part of a series of transactions Oringer has made over the past year, during which he has sold a total of 501,734 shares and made no purchases. Jonathan Oringer is a significant figure in the digital media industry. He founded Shutterstock in 2003, which has since grown into a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music. The company’s robust platform currently boasts over 350 million images and more than…
Eight Red Flags E-Commerce Businesses Should Look For When Partnering With A Marketing Firm
17
Mar

Eight Red Flags E-Commerce Businesses Should Look For When Partnering With A Marketing Firm
akit
Business Marketing
E-commerce businesses team up with marketing firms based on experience and marketing strategy. There are, however, times when the business and firm have strategic differences such as ignoring your customer base or making promises on key performance indicators (KPIs). This can raise some red flags for businesses that hire these firms for their brand and market, specifically. The differences may not be clear enough to identify at first glance. Below, eight Forbes Communications Council members share the red flags to look for when collaborating with a marketing firm for your brand. Forbes Communications Council members discuss the red flags to…
Former Police Officer Darnell Blackburn Joins Local 4 News
26
Dec

Former Police Officer Darnell Blackburn Joins Local 4 News
Business Marketing
Published: dec. 20, 2022 at 10:04 AM CST Blackburn will serve as the station’s Crime and Safety Expert and join the Timesaver Traffic Team on Local 4 News each morning DETROIT, dec. 20, 2022 /PRNewswire/ — Former Police Officer Darnell Blackburn is joining WDIV-Local 4 as the station’s Crime and Safety Expert on all platforms — Local 4 News on television, the station website clickondetroit.com, and on the station’s streaming channel Local 4+ — it was announced today by station Vice President and General Manager Bob Ellis. Blackburn will begin this role immediately and will provide in-depth analysis as part…
When and Why Should I Hire a Marketing Agency For My Small Business?
20
Dec

When and Why Should I Hire a Marketing Agency For My Small Business?
Business Marketing
Opinions expressed by entrepreneur contributors are their own. One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big deal considering that nearly half of American small business owners run marketing entirely on their own and often spend less than two hours a week on it. Those with marketing departments often have small, stressed-out teams of two or three tasked with doing the work of a dozen people. Enter the marketing agency. When a small business owner brings in external support, it saves them and…
How to Add Twitter to Your Marketing Strategy
18
Dec

How to Add Twitter to Your Marketing Strategy
Business Marketing
Opinions expressed by entrepreneur contributors are their own. When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the titan for finding leads for B2B marketing. After all, it’s a melting pot of all things business – from tech leaders, emerging startups and solution seekers to networking with industry giants. Twitter is an entirely different beast. For one, it displayed a significant growth plateau in 2014, leading to analyst downgrades and…
A Guide To Getting Started
16
Dec

A Guide To Getting Started
Business Marketing
Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards can run you $14,000 a piece in major cities. And television commercials can run into the millions, once you include the cost of production and placement. Let’s face it: most small businesses can’t afford that. But what if there was a way to reach your desired audience for much less – perhaps as little as $9 a month? You don’t need a fairy godmother. You just need to harness the power of email marketing. Why Use Email Marketing For Your Small Business? When…