what is marketing in business

Jaqui LaneBusiness book self-publishing and marketing expert.gettyWith self-publishing making significant progress over the past decade, aspiring business book writers often look to writing coaches, book sales experts, programs and platforms to learn how to make their books accessible and visible and secure more sales. What’s often missing, however, is an understanding of how to market and sell their book in the most cost- and time-effective way possible. As a result, most self-published authors don’t sell many copies. According to Words Rated, while 300 million self-published books are sold a year, the average book only sells 250 copies. But,…