A Guide To Getting Started
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A Guide To Getting Started

Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards can run you $14,000 a piece in major cities. And television commercials can run into the millions, once you include the cost of production and placement. Let’s face it: most small businesses can’t afford that. But what if there was a way to reach your desired audience for much less – perhaps as little as $9 a month? You don’t need a fairy godmother. You just need to harness the power of email marketing. Why Use Email Marketing For Your Small Business? When…
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Debt & Death – Rickard & Associates
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Debt & Death – Rickard & Associates

When our clients meet with us for estate planning, a common question we receive is: what happens to my debt when I die? We can help you stay on top of the latest news that affects your everyday life. Subscribe to stay up to date. (To subscribe to our blog click here). Debt does not go away upon death, but what happens to it can change depending on several factors. While you do not owe money after death, your estate may owe money. An estate is determined to become insolvent if the debts exceed the value of the assets. In…
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Wichita Northrock Business Park is fully leased for the first time
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Wichita Northrock Business Park is fully leased for the first time

For the first time in its almost 40-year history, the Northrock Business Park’s 300,000 square feet of office space is completely leased. Courtesy photo At a time when there are plenty of not-so-happy business stories to go around, it’s perhaps worthy to stop and recognize a positive one. For the first time in its almost 40-year history, the Northrock Business Park at K-96 and North Rock Road is completely leased. That’s 300,000 square feet over 18 buildings. “So it’s not a small property,” said Ross Way of Anderson Management. “Business has been so good that we are full.” Way said…
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Lawmakers quick to unload FTX founder’s contributions
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Lawmakers quick to unload FTX founder’s contributions

WASHINGTON (AP) — A writer’s workshop in Alaska. Food bank in California. A charity that fights diabetes. Lawmakers who accepted piles of cash from one time wunderkind Samuel Bankman-Fried now can’t move fast enough to offload their contributions from the disgraced crypto mogul to anywhere else but their own campaign coffers. Before his arrest in the Bahamas this week, Bankman-Fried, the former CEO of cryptocurrency exchange FTX, was a prolific political donor to individual candidates — from local campaigns all the way up to President Joe Biden — as well as super PACs that can wield outsized influence in campaigns.…
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Lansing small business turns to TikTok to attract customers
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Lansing small business turns to TikTok to attract customers

LANSING, Mich. (WLNS) – Small businesses tend to love the holiday season because of increased foot traffic in their stores due to holiday shopping. But one store is using a different method to increase its business through the popular social media app TikTok. Alexa Hecksel is the owner of Clean Refillery in Lansing. She said the store’s first beginnings were strictly online. And now, with a store location in mid-Michigan, she’s looking to appeal to customers nationwide through social media. Hecksel said Clean Refillery focuses on low-waste products, a planet-friendly shop. “I saw that there was a gap in the…
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A dog bed for humans? Meet Plufl, the ‘ultimate napping product’ launching from Louisville
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A dog bed for humans? Meet Plufl, the ‘ultimate napping product’ launching from Louisville

This holiday season, two 22-year-old friends and business partners are embarking on a road trip from Louisville to Toronto, Canada to hand deliver 100 Plufl’s, a human-sized dog bed, dubbed the “ultimate napping product designed to reduce stress and anxiety.” The duo, who appeared on ABC’s “Shark Tank” in October, came up with the unique product idea and has seen rapid growth and success. Earlier this year, Plufl opened its fulfillment center in Shepherdsville, Kentucky. For co-owner and Seattle, Washington native Noah Silverman, Louisville has been a destination city because it’s centrally located in the country, which makes shipping easier.…
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Tailwind Releases Generative AI Copy Tools for Social Media and Email
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Tailwind Releases Generative AI Copy Tools for Social Media and Email

OKLAHOMA CITY, dec. 13, 2022 /PRNewswire/ — Tailwindwith its deep background in social media and small business marketing, has released its new generative AI tool Ghostwriter. Tailwind’s AI solution currently solves specific copywriting needs for Pinterest, Instagram and email – with additional use cases coming soon. The copy generation tool helps users of the small business marketing platform to generate natural-sounding, effective copy for their digital marketing efforts in half the time. Ghostwriter was developed after Tailwind’s acquisition of Replier.aiand delivers on Tailwind’s promised expansion of it’s offering to help small businesses with a wide range of marketing tasks, including…
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Lemons – Nutritional Value And Benefits
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Lemons – Nutritional Value And Benefits

Yellow and juicy, with sometimes sour and sometimes bitter-sweet taste, fresh aroma and amazing properties. Lemon, the fruit of the citrus family, is associated with many different uses in our everyday life, because it is not only used for cooking and desserts, but also as a disinfectant-cleanser, as an aromatic ingredient in beauty products and perfumes, and also as a therapeutic medicine. But are they really as beneficial as they are touted? The answer is yes and a lot of them. The widespread use of lemons has led to confusion about their nutritional value, with many wellness techniques circulating around…
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