Greyparrot raises millions for rapid expansion
Greyparrot, a company developing technology to sort waste using artificial intelligence, has secured EUR 23.5 million in a Series B funding round. The investment comes from investor Omar Mir and coincides with a major operational milestone for the London-based firm.
Rapid expansion across Europe and North America
With the fresh capital, Greyparrot plans to scale its teams in Europe and North America. The company says it will focus on regions where demand for its services is strongest. This growth will support a network of analysers and a larger database of waste information.
The funding will also help the firm develop better tools for turning waste into recoverable value. Greyparrot aims to recover more than one million tonnes of recyclables by 2030. To reach this goal, the company is expanding its reach across more than 20 countries where its AI camera systems operate above sorting belts.
The systems identify every object’s material, product, and brand in real time. This level of detail allows operators to make immediate adjustments to their processes.
Efficiency gains and industry adoption
Recycling leaders such as Circular Services, Murphy Road Recycling, Veolia, Biffa, and SUEZ use Greyparrot’s technology. The company reports that facilities relying on its systems see efficiency gains of up to 30%. One site reportedly saved more than EUR 1.7 million within a year.
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Consumer goods companies, including Unilever, L’Oréal, and Kenvue, use Greyparrot’s Deepnest platform. These businesses use the data to understand how their packaging performs after disposal. The information helps them redesign packaging based on evidence rather than assumptions.
Co-founder Mikela Druckman notes that policymakers are also using the same evidence base to shape extended producer responsibility policies and compliance reporting. She reflects on the early days of the company, recalling the simple idea that you can’t manage what you can’t measure.
Druckman remembers that the waste sector was running a multi-trillion industry on manual sampling that covered less than 0.1% of the material passing through it. Everything downstream, from recovery decisions to policy, was often guesswork based on very little data. Greyparrot’s technology attempts to close that gap by providing visibility into the flow of waste.
The firm has advocated for this data-driven approach in various settings, including the UN’s Global Waste Forum, Climate Week in New York, and World Economic Forum events. That advocacy has led to recognition, with the company’s sorting system named one of Time magazine’s best inventions in 2025.
