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Jewelry Branding: How Has It Evolved?

Indeed, for Established’s Nikki Erwin, knuckle-dusting rings like her “Zero FG” type are attracting new fans with their bold attractiveness – and in this specific case its tongue-in-cheek secret message. “That ring has been flying with folks you wouldn’t count on, even girls in their 60s and 70s have fallen for it,” she laughs. Similarly at Netaporter.com, market director Libby Page says assertion jewels in yellow gold stay in style.Retail Edge has released its latest evaluation of the Australian jewelry market, identifying another decline in sales performance. Today, many jewelry designs and traditions are used, and jewelry is commonplace…